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Shop NowEscaping the Build Trap: How Effective Product Management Creates Real Value
BS12997788
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Beschreibung
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company's vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Eigenschaften
Abmessungen
15.24 x 1.91 x 22.86 cm
Auflage
1.
Erscheinungstermin
30. Juni 2020
Format
Hörbuch
Formatieren
Hörbuch
ISBN-10
149197379X
ISBN-13
978-1491973790
Spieldauer
6 Stunden und 44 Minuten
Sprache
Englisch
Version
Ungekürzte Ausgabe
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